Communication The secret to successful communication is about saying the right thing in the right way in the right place and moment. Sue Elms – Head of Global Brands, Millward Brown Ideally working in tandem with the business planning this addresses the segmentation strategy for the business-targeting business segments and audiences within those segments in a credible and sensitive manner. We will help you figure out the key future factors for success in your marketplace or category and to build value around your offer in each sector. A strong vision and value will create differentiation for your company over competitors. Rates for strategy are negotiated on the basis and timescales and individual project requirements.